After her father's sudden passing in 2013, our principal, Coco Masuda, succeeded a small Tokyo-based shipping and remittance company catering to the Filipinos living in Japan.
She embarked on the total renewal of the company's branding, including the company name from "Forex Interweb." To stand out in a crowded niche market, she created a colorful and friendly identity through ad campaigns and marketing materials that feature the actual staff of Forex Japan.
After reviving the company within two and half years, Masuda sold the business to a direct competitor.
Client: Forex Japan
Sector: Shipping / Finance
Art Director / Graphic Designer: Coco Masuda