Design matters. Good design makes your business grow.
A brand is the perception of a company. It’s your reputation. What people think of your business. A subset of a brand is the brand identity (also called corporate identity). The tangible elements to represent your company makes up its identity design:
logo, colors, fonts, stationery (letterhead, envelope, business cards, sticker), website, social media, email blasts, packaging, uniforms, office design, signage.
Our client is a part of our team to create an outstanding brand identity. The first step in the design process is to find out your preferences through a questionnaire or an interview. Do you like modern or traditional? Elegant or casual? Simple or complex? Colorful or monochromatic? Do you want your business to appear fun or corporate?
The second step is the thorough research of your competitors. We want to make sure that your brand identity is totally different from your competitors. Only then, we start creating a suitable brand identity to make your business attractive and memorable.